Don't Buy An Overpriced Blog To Make Money

By Bruce Lipski

Do you want to make money online? Are you thinking of buying a blog to make that money? I want to warn you that I think the evidence is in: don't buy a blog to make money! Late in 2007 after the new Google page ranks came out there was a rash of blogs being put up for sale. I think CashQuests went for the most of the bunch at $15,000.00 followed by OneMansGoal at $8,500.00 and then a handful more at less than that.

Looking at the Alexa charts of three of those sites, you can clearly see where the sales were made and the subsequent drop off in viewers after the sales. Blogs are hard to maintain and no matter how you look at it, they are the personal property of the owner/writer. Every blog has a personality and the readers either like it and stick around or they leave. When a blog sells, that owner is gone and so is everthing he/she brought to the table.

I read certain blogs because I am entertained by the owner of the blog or value what they have to say. If they were to sell, then that person's humor and style would be gone and I would no longer have any interest. For all practical purposes, the blog with the new owner becomes a new blog.

I can only imagine the pain being felt by some new blog owners as they realize what a monumental mistake they have made. They think they are buying a business but in fact they are buying nothing more than some content and readers that are unlikely to stick around.

Making money with a blog is hard anyway, whether you start with readers or not. Yes, maybe the top handful of bloggers can make money doing it, but they work hard at it every day. Don't be fooled by those top bloggers who try to convince you to follow them and they will show you how to become a pro blogger. They know very well the overwhelming odds are that you will fail.

If you must have a blog why not start one yourself? It is free to start your own on Blogger or Wordpress or you can buy a domain and host it for a whole year for under $20.00. You can then plot the course for your blog and establish your own identity rather than trying to step in and fill someone else's shoes. In six month time you will probably have as much content as you would have had with that overpriced blog you considered buying for thousands of dollars. Just roll up your sleeves and start writing!

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