Friday, June 13, 2008

What Is An Authority Blog?

By Danielle Branch

An authority blog or an authority site is one of the main places people go to for information on a particular niche or topic. If you are looking to dominate your topic, then becoming an authority in your niche is what you want to do. Let's take a look into the inner workings of these types of blogs.

What Makes an Authority Site?

One of the main characteristics of an authority site is it has more content or pages than any other site in that niche. The search engines love content, so if we give them more content to crawl all over, then they will look more favorably on your blog. Lots of content that has good formatting with proper headings and html tags are important for the search engines to crawl successfully over your content.

The real secret behind ranking well and becoming an authority in your niche is backlinks. When search engines see one site linking to another they look at this as a vote for the site. Each "vote" is not weighted equally however, because the more links the first site has going to it, the more that site's vote will count.

How Do You Establish Your Site as an Authority?

One of the easiest ways to begin this is to add more content. The more useful information you can provide to your readers, the more people will naturally link to your posts. If you continuously think of your readers first and search engines second, you will dominate the rankings.

Do some homework and find out what your competitors are talking about. This is a common practice, but the key to doing this well is presenting the information in a new way or perhaps going further in depth. It's not necessary to reinvent the wheel, just repackage it or make it better.

Now that you know the topics you need to cover, it's time to create more pages. If you are like most people, then patience is not a strong virtue of yours. You do have other alternatives such as giving the task to someone else or you can hire someone to do it.

How Can My Content Make Me an Authority?

When you write, be mindful of the posts you have already written, and link to helpful posts. This will point your readers further into your site, and the search engines love a site that links to itself. Writing a series of posts on a particular subject will keep your readers engaged and will give you great credibility with the search engines.

When writing your new posts, remember to link out to others in your niche. Not only will they possibly link back to you (giving you that extra vote), but it will also once again point your readers to useful content. It may seem ridiculous to link to your competitors; however the search engines will put more weight on a vote from a page that is related to your page. This is also a great way to build a relationship with your fellow bloggers.

Becoming an authority blog or site takes some time and forethought. With some calculated steps, such as the ones I've outlined, you will one day become an authority site. Remember the cliche is true "Content is King". If you want to be #1, then you have to earn it with top of the line content.

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