Wednesday, May 27, 2009

Your Blog Design Can Motivate Your Reader to Take Action

New businesses, especially new on the Internet, have exploding growth using a blog because it opens doors to join venture opportunities and affiliate partnering with products of other people. Blogs also help establish relationships with other people in your field.

A great way to get your business blog to bring in paying results is to concentrate on its design. A primary purpose of the design of your blog is to make it easy for readers to find information. The second, and equally important purpose, is to lead readers to those links where they can take action. It may be downloading a free report or signing up for a new 4-week class on social networking.

Think about what you look for when you open a new blog. There are certain elements that are going to influence whether a visitor stays on the blog and reads the information or leaves the post. It only takes a few sentences for the visitor to make that decision and it is usually based on the look and the feel of the blog. No matter how important your information, visitors are not going to read anything unless the look of the blog impresses them enough as being worthwhile and targeted to them.

Most professionals and entrepreneurs do not have a clue about what to put on their blog and what not to include in the design. They also do not pay much attention to the layout. Design and layout are something you need to focus on when starting a blog because no one will stay and read anything on your blog if it is not appealing, clear and easy to use.

Keep in mind that blog design is about aesthetics and usability for the reader. The aesthetics aspect is about making your blog look visually attractive. It is also about using your branding and how comfortable it is for your reader to use your blog, find the information they want and enjoy using your content. It helps when you keeping in mind that one of the end results of a blog is to build trust with the readers,

Determining the focus of your blog helps you create the layout and the design. When you can easily identify why you are blogging, and what you want the blog to do for your business, you will be better able to work out the design. For instance, some professionals write blogs to get more clients. Their design tends more to solve the problems these clients may have. Another blog could end up as an eBook and its organization and layout may end up looking more like an outline. The point is blogs have different purposes.

Here are some parts to your blog that you need to consider:

The header of the blog, which may also be called the banner, includes the title or the name of your blog. The name of the blog should state the main purpose of the blog and give the readers an immediate sense of what they are going to learn.

The other thing that is found in the headline is the tagline. The tagline generally describes who the blog is for, what are the benefits of reading the blog, and who is the blog author. The key is that a blog is an informal and personal form of communication so people want to know the name of the author.

The next thing you want on your blog, especially for branding purposes, is to have a featured post, a signature post, or a page that is linked on your sidebar that explains what the blog is about and what is its purpose. This lets the reader immediately know what they are going to find out reading this blog. Then the reader can decide whether that topic is in their best interests and subscribe or not subscribe.

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