Your Google AdSense Revenue

By Shail Chauhan

Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn't putting in the effort to make things happen.

Here are some tips to make AdSense work better for you. If you do them all and you are still not having any luck, then you just might be running one of those sites that don't make money.

1. Determine if your visitors are in the mood

Like I mentioned at the top of this article, some web sites just don’t work with pay-per-click programs. The best performing sites fall into one of these categories:

- Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here.

- Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don't have to actually be selling these types of things; your site can just be a mecca for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads.

- Sites where people who have disposable income and a credit card like to visit. This includes sites with money management, investing and lifestyle content.

- Sites that draw a large amount of new users every day. Free coupon sites and How to sites are good examples.

- Sites where people go and expect to read ads. Classified ads and shopping comparison sites fit into this category.

2. Make sure that your visitors don't feel that you just want to grab their money

Give them plenty of relevant and well-written content. If writing isn't your best skill then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills.

3. Play by the rules

Google has some very specific Terms of Service for participating in their AdSense program. Learn those rules and follow them so you don't lose all of your investment by getting shut out.

4. Use the tools that Google gives you

Google gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad channels for fine-tuning ad results. These guys and girls are the 800 lb. Gorillas in the Pay-Per-Click market. They didn't build these tools just to keep their programmers busy. Take advantage of their knowledge for they are very big and you are not!

5. Tweak, fine-tune and then tweak again

You should never be happy with your AdSense performance. If it's good, then you need to make it great. If it's great then you need to make it amazing. If it's amazing then you need to take it to the UPS club.

The UPS club? Google sends all checks over $10,000 per month to the webmaster via UPS overnight delivery. Now there is a club that I wouldn't mind belonging to.

6. Get more traffic

No matter how much traffic you have, you need more. More eyeballs translate to more clicks. Even if you are only pulling a 2% click-through. That's a lot of clicks when you have thousands of visitors each day.

7. Experiment with new keywords

New keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. Once you get something that's working then refer back to Tip #5.

You can see results in near real time when you use Google's AdWords. Don't be afraid to be different. If something that everyone else is doing doesn't work for you, then invent something that does work and get it on your site.

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The Technological Revolution - Podcasting for Beginners

By Ravii Kumar

Podcasting is the latest technological revolution that happened in the World Wide Web. It is the latest innovation in broadcasting and a new medium in publishing shows. Podcasting show is termed as podcast. If you are familiar with blog, then you may want to think podcast as audio blog where you express your thoughts or ideas by talking instead of writing. In other words, podcast is just like a home-made radio program. And since it can be created at home, it only means that anybody can do podcasting.

Podcasting uses the very same concept that is used in blogging. They both use a tool called RSS feed in uploading contents. It is also designed in such a way that people with Internet connection can subscribe to your show. Through RSS feeds, subscribers will receive an automatic notification every time you release new episodes on your show. But the best thing about podcasting is, it can be downloaded and listened not only in computers but also in any portable MP3 players. And because podcast shows can be transferred in any portable media player, it gives more convenience to people as they do not need to be confined in a single place just to listen for their subscribed show.

There are three general requirements to start podcasting: show format, equipment and software. Show format is the style and contents of your podcast show. You need to identify what topics you wanted to talk about, whom do you want to address your show, what is the duration of your show and what would be the title of your show. You need to create a plan or a script just like in a real radio or TV programs. Also consider if you want to create a daily, every other day, weekly or bi-monthly shows and if you will have somebody or other people to host your show.

To record your own podcast show, you need to have equipment and podcasting software. Equipment in podcasting is very basic: computer with Internet access, a good microphone and speakers. The podcasting software that you need in creating podcast shows is the MP3 encoder, audio recording/editing software and a program that will create and maintain your podcast RSS feeds. You will also need a website where you will upload and publish your recorded show so that people can download and listen to them.

All software that you need in recording podcast can be downloaded in the Internet for free. For free audio recording/editing software, you may want to try Audacity. ListGarden RSS Feed Generator is a free program that you can use in creating and maintaining RSS feeds to your show. There are also numerous podcasting websites like Our Media wherein you can upload and publish your podcast for free. And if you want easier and all in one podcasting services that provide both podcasting software and web space to record and upload your podcasts, you can try Wild Voice.

If you want to incorporate music or if you require some piece of music to your show, there is also some music companies like Magnatune that offer their music for free for podcasting purposes. These are the quickest and cheapest way to create and publish your own podcast show. But there are still many valuable stuff that you can find about podcasting when you started doing it.

Article Source: http://www.articlehighlight.com

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